The Novell Resource Management solution, based on ZENworks and Red Carpet technology, delivers the roadmap, skill sets and tools customers need to consolidate management of their diverse IT resources using Policy-Driven Automation to control IT costs, eliminate administrator effort, reduce skill requirements and optimize the value of those resources. The client requested a direct mailer that would promote a series of web seminars with a focus on ZENworks 6.5, because of the resource management capabilities of the product.

The objective of this mailer was to inform the current customer base of this web seminar series and promote the resource management capabilities of ZENworks 6.5, while strictly adhering to the existing brand requirements of this networking leader.

Results :: A successful direct mail piece resulting in increased enrollment for this seminar series!