Shutterfly.com is an online photo service designed to help you get film-quality prints from your digital camera. The client had just created an alliance with Best Buy, promoting the photo service with every digital camera sold. This allowed Shutterfly.com the opportunity to increase their visibility and Best Buy the opportunity to provide their customers with a complete digital solution.

The client requested a promotional package that would quickly grab the attention of Best Buy customers and store associates, informing them of the promotional offer — 50 free digital prints with the purchase of a digital camera. The information presented was of a time-sensitive nature, so in order to quickly communicate the information, ap*d created a bold yet simple promotional package made up of the following components — a folder, series of labels, introductory and instructional letters, a small brochure and a box to house the brochures.

Results :: A successful campaign to promote Shutterfly.com services at Best Buy stores!

Credit :: ap*d for GFDG