Arula Systems (a spinoff from the Hewlett-Packard Company) provides browser-based secure remote management solutions for IT devices. The solutions are designed for enterprises with remote offices or service providers with data centers throughout the world. The client requested an identity and id system that would speak to a heavily technical target audience, play off of the corporate tagline "Serving Machines", yet be fresh and unique for the market. The simple, colorful stationery system is comprised of letterhead, envelope, business cards and mailing labels.

In addition to designing the corporate logo and id system components, ap*d also developed additional collateral pieces including datasheets, a presentation folder and product logos for Arula Secure Console and the Arula Universal Agent Platform.

Results :: This logo has been included in The Big Book of Logos 4.