The objective of this invitation was to announce groundbreaking ceremonies for Cranberry Woods, a corporate office development located in Cranberry Township (PA) and developed by Trammell Crow Company. The office development was to be constructed in a heavily wooded area just outside of Pittsburgh (PA). The client requested a piece that celebrates the fact that few trees would be destroyed in the process of constructing this large corporate complex. The final solution is die-cut to provide a birdseye view of the treetops and opens to reveal the Cranberry Woods logo in a field surrounded by foliage.

Credit :: ap*d for a to z communications