BlueKite provides a leading mobile internet software platform that enables the delivery of rich content mobile internet services. The objective of this piece was to introduce BlueKite to the European market at Telecom '99, held in Geneva, Switzerland. This direct mail piece served as an invitation of sorts, comprised of a series of questions on six coasters containing event information and instructions created to excite and inform. The coasters were housed in a round, metal container along with a save-the-date magnet. The final solution was unique and memorable and provided the results the client was looking for.

Results :: A successful debut at Telecom '99!

Credit :: ap*d for GFDG